ETP

EXACTLYTHEPOINT

CAPTURE YOUR AUDIENCE

POWERPOINT PRESENTATION DESIGN & CONSULTING

Important, fact-based and informed decisions require clear, concise information. Speak with us, and your audiences will leave your presentation saying, "THAT'S EXACTLY THE POINT!".

PRESENTATION PROCESS MODEL

DEFINE

the

PURPOSE

DEVELOP

the

STORY

DELIVER

the

MESSAGE

Sounds over-simplified, doesn't it? But, in reality, it's not. Capturing your audience comes down to doing three things, and doing them well... all of them. Batting two-for-three over a baseball career will make you a Hall of Famer, but capturing your audience requires even better performance. Regardless of how little or how much help you may need to Define, Develop and Deliver, we can help you capture your audience.

HOW WE CAN HELP

HOW WE CAN

HELP

Our goal is to help our clients become more effective presentation-based communicators by focusing on the three presentation pillars of "Define", "Develop" and "Deliver" and by leveraging extensive experience presenting to the highest levels of corporate management.

INITIAL

CONSULT

Covering a new topic and you aren't quite sure how best to proceed? An initial consult is great for assisting you in gathering facts and understanding the purpose, scope and importance of the presentation.

FINISHING

TOUCHES

Your presentation is a reflection of your personal brand and your organization, so don't take shortcuts after so many hours of hard work. We can get your slides where they need to be.

SLIDE

TEMPLATES

A great-looking PowerPoint presentation begins with the right slide templates. We will make sure the necessary consistency and professionalism is there throughout. You will take it from there.

CORPORATE

TRAINING

We have extensive experience presenting to every level of corporate management. We know each presentation and each audience is unique, and we can train you, on-site, to be the most effective.

INDIVIDUAL

SLIDES

Don't let last minute additions of presentation content jeopardize your success. Often times, the last slides to be added are some of the most important, and we can get them to you quickly.

DATA

ANALYTICS

In addition to our PowerPoint presentation expertise, we can also put to good use for you our analytical skills that have been developed and honed over a 30+ year career.

SLIDE

DECKS

You're confident with the message and you have the notes or sketches to support it. You now need us to create the entire slide deck for you. We will make sure each presentation is unique and impactful.

HELPING

STUDENTS

Get or stay ahead of the competition with tailored, one-on-one coaching for high school or college students. Make a lasting impression with your presentation skills.

OUR

STORY

EXACTLYTHEPOINT was founded by Steve Lube after a successful 28-year career with CSX Corporation, a Fortune 250 company based in Jacksonville, Florida. All told, Steve's background includes over 30 years of proven contributions with extensive experience and agility across market research and intelligence, marketing and sales, business development and strategy, finance, audit and accounting.

Steve has created countless slides and slide decks for audiences from the board-of-director level on down. His goal is to help his clients become more effective presentation-based communicators by focusing on three presentation pillars and leveraging extensive experience presenting to the highest levels of corporate management.

STEVE LUBE

MY

COMMITMENT

My brand consists of three important elements: (1) my NAME, (2) my WORK, and (3) my REPUTATION. My reputation is only as good as each and every client experience - not the first experience and not the last, but every experience.

My commitment to you is to try my very best to exceed your expectations. I always strive for the very best client experience, so engagements are not paid in full until my finished work is to your complete satisfaction.

- Steve Lube

ABOUT

COMMITMENT

KEY

ATTRIBUTES

WHAT DISTINGUISHES STEVE IS HIS COMBINATION OF FIVE KEY ATTRIBUTES

#1

EXPERIENCE

#2

DELIVERY

#3

ANALYTICS

#4

THOROUGHNESS

#5

PASSION

Extensive experience presenting to the highest levels of management

Ability to effectively communicate with and reach his audiences

Ability to discover, interpret and communicate meaningful patterns in data

No one will dispute Steve's relentless attention to detail

He loves his work and teaching others to be successful

KEY ATTRIBUTES

ENDORSEMENTS

EXECUTIVE

ENDORSEMENTS

"I have personally worked with Steve for more than 30 years. During this time, I have consistently seen the high quality work he produced. Steve has the ability to take complex concepts and simplify them in a manner that is most impactful for a specific audience. I would call Steve an expert in PowerPoint messaging, structure and design."

DEAN PIACENTE

Chief Executive Officer

OmniTRAX, Inc.

"I have known Steve for twenty years. Steve worked for me in several capacities during that time and he was very successful in each of them. Steve's personal character, his excellent analytical skills, and his "It Starts With the Customer" approach served him well at CSX, and those attributes will serve you well also."

CLARENCE GOODEN

President (retired)

CSX Corporation

"I had the pleasure of working with Steve for nearly ten years. His analysis, content and presentation skills, especially in helping the Executive Team understand the drivers of customer sentiment, were top notch. I would highly recommend his expertise to other companies."

FRANK LONEGRO

President and Chief Executive Officer

Landstar System, Inc.

"Steve is highly skilled in effectively communicating with his audiences through professional, well-designed and thoughtful slide presentations. His skills and years of experience working for a Fortune 250 company and presenting to the highest levels of management make him uniquely qualified to help any individual or organization."

FREDRIK ELIASSON

Strategic Advisor, Board Member and former Chief Financial Officer for

Change Healthcare and CSX Corporation

"Steve came before CSX's Executive Team on a regular basis to provide his insights into the 'Voice of the Customer' customer satisfaction survey results. I always found Steve's presentations to be clear, concise, and very insightful, and I never came away from a meeting not fully understanding all of the relevant issues. Steve's presentations were always thorough yet not too detailed for his audience. If you need help reaching your audience, I recommend you call Steve Lube."

LISA MANCINI

Executive Vice President and Chief Administration Officer (retired)

CSX Corporation

KEY

TIPS

One of our goals at EXACTLYTHEPOINT is to make our clients better, more effective presentation-based communicators by focusing on the three presentation pillars of "Define the PURPOSE", "Develop the STORY", and "Deliver the MESSAGE". Our list of 50+ helpful tips support these three pillars. Need all 50+? E-mail Steve at info@exactlythepoint.com or call him at (904) 728-2969

BEFORE YOU START

#1

CONSIDER FIRST AND FOREMOST THE PURPOSE, AUDIENCE AND METHOD

Will you teach, inform, update, gain consensus, or make a recommendation, for example? Will you speak to a small group or a large audience and will you use a projector or provide hard copies of your presentation? These are all important questions to consider before you begin.

USE OF GRAPHICS

#2

GRAPHICS SHOULD NOT OVERWHELM THE AUDIENCE

Don't draw attention away from the slide's message by using elaborate graphics. Always consider the value that such graphics contribute to your message. But, a well-designed, professional presentation does lend credibility to your message.

PRESENTATION SUMMARY

#3

PREPARE A SUMMARY TO ORGANIZE YOUR OVERALL MESSAGE AND CONTENT

Group your slides by subject, and then list the slide number, the slide topic, and the slide header. A presentation summary will help you stay on point and properly sequence important topics within your presentation.

SLIDE HEADERS

#4

YOUR PRESENTATION'S MESSAGE SHOULD BE GLEANED FROM THE HEADERS ALONE

The header is the most important element of the slide - it's at the top of the slider, after all. Give careful consideration when creating your slide headers. Also, the elements of each slide, like various charts, bullet points and other graphics support the slide header, not vise-versa.

FIRST THINGS FIRST

#5

TELL YOUR AUDIENCE WHY YOU ARE THERE

Executive-level presentations especially may include several guest speakers, so don't assume the audience knows why you are there. Tell them using an introduction slide stating the topic, scope and importance of the presentation.

KEY TIPS